Sun protection made simple, effective, and accessible
We believe sun protection should be easy to understand and effortless to use. Whether you’re looking for a lightweight daily SPF, a gentle mineral formula for sensitive skin, or want to explore new innovations in sun care, we’re here to help you protect your skin with confidence.
Our goal is to make high-quality sun protection accessible for everyone — without confusion, overcomplicated routines, or misleading claims. And because every skin is different, we also offer a free AI-powered skin analysis to help you better understand your skin’s needs at home, in just two minutes.
Learn more about sun care
Discover why sunscreen matters, how to choose the right formula, and explore the latest innovations in sun protection.
Why Most People Use Sunscreen Incorrectly (and How to Fix It)
Sun Damage and Melanoma: Why Daily Sunscreen Matters More Than Ever
How to Choose the Right Sunscreen for Your Skin Type
haruharu wonder - Black Rice Pure Mineral Relief Daily Sunscreen
Help protect and care for sensitive skin with this mineral (physical) sunscreen formulated with SPF 50+ PA++++ to provide broad-spectrum protection against UVA and UVB rays. The formula is enriched with hydrating ingredients such as rice bran oil and hyaluronic acid, helping maintain skin moisture and comfort throughout the day.
To support sensitive and reactive skin, the sunscreen also contains skin-soothing ingredients like heartleaf extract, designed to help calm irritation caused by sun exposure. Free from artificial fragrances, colorants, and drying alcohols, this physical sunscreen is suitable for daily use on sensitive skin.
The cream-textured formula comes in hygienic tube pump packaging, allowing for easy and controlled application as part of your everyday sun care routine.
Effective UV blocking with broad spectrum of SPF50+ PA++++.
Physical protection
A lightweight and hydrating suncreen for sensitive skin.
Dermatologist-trusted UV protection
Broad-spectrum SPF50+ protection to help shield skin from UVA and UVB rays.
Skin-friendly formulations
Fragrance-free, sensitive-skin-friendly options with soothing and hydrating ingredients.
Chemical & mineral options
Choose between lightweight chemical sunscreens or gentle mineral formulas — whatever works best for your skin.
Smarter sun care decisions
Use our free AI skin analysis to understand your skin before choosing your sunscreen.
Sun damage builds silently over time, even when your skin looks fine on the surface. Daily sunscreen use is one of the most effective ways to help reduce the risk of premature skin aging and skin cancer.
Not sure what kind of sunscreen your skin needs?
Create your own free AI skin analysis at home in just 2 minutes and get personalized insights.
Chemical or mineral — your choice, your skin
Some prefer lightweight chemical sunscreens that disappear into the skin. Others choose mineral formulas for their gentle, zinc-based protection. We offer both — so you can find the sunscreen that fits your skin type, lifestyle, and comfort level.
Lightweight, no white cast, and easy to reapply. Exactly what I needed for everyday use.
Pair a lightweight chemical sunscreen with a gentle mineral formula, so your skin is protected in every situation.
Have concerns about your skin? Try Ai Skin Analysis now!
Get an AI-powered skin analysis in just 2 minutes and discover what your skin really needs — no appointments, no guesswork.